Case Studies

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If you are bringing a consumer product to market in a competive category, then it's critical that the brand not just rival the competition, but surpass it in every way possible to be successful. The Estorino Coffee Company created a unique niché within the coffee space by offering a line of international coffees that are roasted on-demand, per order, for the freshest coffee available. Shane Harvey was tapped to start from the ground up with this new venture by researching and evaluating the current coffee market, products and consumer trends in order to strategically develop a desirable, premium brand to launch this specialty coffee line to the masses.




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