Project: New Brand Development
Brand Identity Development
We created the brand name; Javatino, and designed a custom font specifically for the logo
that has a vintage, yet modern vibe, and complements the rhythm of the enunciation.
The brand name is encapsulated in a classic bow tie shape to reference the high level
of quality with a color palette of mocha and latté that's reflective of coffee.
Brand Identity System
Shane Harvey created the Javatino identity system including letterhead, business cards
envelopes, note cards, presentation folders and more.
Brand Standards / Logo Usage Guide
To maintain brand integrity, a branding guide is essential to have so everyone
involved with the brand follows the proper standards and protocols. Here are a
few pages from the branding guide created for Javatino.
A picture is worth a thousand words and for Javatino's
purposes, the visuals had to appeal to the senses to create
a desire to taste and purchase the coffee. A variety of
brand-inspired photos were created to promote Javatino.
A branded website was designed to
tell the Javatino story and promote
the on-demand roasting process.
Integrated into the site is an
e-commerce platform to sell fresh
roasted coffee direct to consumers.
Presenting a new brand to retailers, the service industry and consumers requires you to communicate brand
purpose and brand value with the utmost credibility. Shane Harvey developed and produced a series of marketing materials to be distributed to the various audiences introducing Javatino.
Shane Harvey uses creative visuals to communicate a brand's message.To convey the international
aspect of Javatino coffees, a global map made of coffee beans and colorful flags from specific countries
highlight the regions where Javatino acquires its premium coffee beans.