Case Studies

Preview some of our most recent work.

When Alphabeasts was nothing more than a concept and a series of sketches, Alpha Toys knew who to turn to in order to bring their vision to life and to take it to market. Trusting the experts, Alpha Toys engaged Shane Harvey to evaluate and enhance the product to appeal to the target market while creating a purposeful, educational line that filled a void in this market segment. In addition to collaborating on product development, Shane Harvey was given the task to create the Alphabeasts’ brand and all of the tools, visuals, messages and publicity required to launch the line to the trade, retail and consumer markets. In a mere eight months after the initial meeting with Shane Harvey, Alphabeasts was rolled out and available online and in stores -- receiving rave reviews, television appearances, and was a “must have” toy on every child's wish list!