Project: New Brand Development
Brand Identity Development
Shane Harvey created an eye-catching, kid-friendly, custom designed font
inspired by the unique characteristics of the beasts and the playfulness of
the product to serve as the identity for Alphabeasts.
APP / Icon Development
As part of the identity development, we created a single, recognizable
art element to stand alone as a brand icon for various marketing
purposes including an APP.
Product Development Collaboration
Our creative talents were called upon to enhance the 26 beasts by creating a custom color
palette for the plush fabrics and select a mix of soft materials to create texture and
accentuate the quality of the dolls. A custom alphabet font was created and incorporated
as part of the product design for the front and back of each beast.
Product Development : Books
Shane Harvey designed and illustrated a packaged series of 26 alphabet
books that coordinated with the beasts to enhance the learning experience.
A branded website was created to
promote the Alphabeasts. The site is
full of product information, news,
videos, games and an e-commerce
platform to sell product directly to consumers.
Branded Product Catalog
For retailers & buyers, a comprehensive product catalog was created that presented the Alphabeasts’ brand,
products, descriptions and bar codes for easy ordering right off the page.
Branded Alphabeast Storybook
Shane Harvey created the Alphabeasts’ storybook to introduce the brand, product line, its creators,
and the benefits and usage associated with this fun, educational plush toy.
A print and web campaign
was developed and launched
to the trade and consumer on
targeted sites and publications.
From trade shows to in-store displays, a branded display attracts and
commands attention. For Alphabeasts, we designed a 10’ display wall for
trade show purposes and retail floor displays to showcase product.
For trade shows and events, the ladies
who represent Alphabeasts wanted fun,
branded T-shirts with their first name initial
applied to show off the logo and beast art.
Here is one of the ladies T's with “F”.